Firefly Electric & Lighting Corporation (FELCO)
Established in 2001 to engage in the marketing and sale of various lighting and electrical products in the Philippines. We provide cost-effective, quality solutions to customers with any kind of electrical or lighting requirement.
We, in FELCO, are committed to improve Filipino lives by providing quality products at affordable prices. Our product lines consist of a wide range of lighting, electrical and other solutions through the brand names of Firefly, Firefly Yellow Shield, Ecolum, Royu Electrical, Chint, Schneider Electric, and Dulux Paint.
OUR MISSION
Improving Filipino lives by providing quality products at affordable prices.
OUR VISION
To be the partner of choice for lighting and power solutions in the Philippines.
OUR CORE VALUES
FOCUSING ON THE CUSTOMER
We value our customers and put their needs front and center in every strategy, decision, and action we take.
PURSUING EXCELLENCE
We value excellence in an increasingly fast-changing world; we deliver quality with consistency, speed and agility.
WINNING THROUGH COLLABORATION
We value teamwork and shared goals; we are confident that we produce the best results when we work effectively together across functions, levels, and individual differences.
DRIVING INNOVATION
We value curiosity and have the courage to challenge the status quo, think out of the box and continuously find new and better ways of doing business.
WORKING WITH OWNERSHIP AND INTEGRITY
We value integrity and own our work fully, including the successes and failures; we strive to always do the right thing at the right time, even when it is difficult.
OUR PEOPLE
At FELCO, people come first. This applies internally to our employees, and externally to our customers. Our people are provided with the support necessary for them to realize their potentials, with the end goal of providing the best services to our customers.
Our Products
Our products go through rigorous testing procedures and conform to the highest international standards. That is why every time you buy a FELCO product; you are assured that you get the best value for your money.
Our products are available through these highly regarded, reputable channels:
Trade Accounts
We have ties with more than 8,000 hardware and electrical stores all over the Philippines
Key Accounts
We have partnerships with more than 500 do-it-yourself (DIYs) outlets located in malls, supermarkets, and department stores, as well as standalone DIY outlets nationwide.
Project Accounts
We cater to the needs of architects, electrical consultants, contractors, developers, interior designers, homeowners, as well as government and corporate accounts.